We provide brands with senior-level guidance AND senior-level execution. That’s rare.

The firm was founded in 2000 with the goal of putting PR experts front and center with clients, in both devising the right strategies and banging on the right doors to get attention.

That goal is the same, but a lot has changed since then. Today’s fragmented media landscape means not just relying on perfectly timed and coordinated PR launches to propel clients forward. It’s still about the strength of the pitch + the hard sell, but now with a lot more moving parts to consider. From conception to strategy to execution, DLC works seamlessly with our clients to not only meet but exceed their goals.

We love our clients and treat them like family. Yes, that means we have served as cheerleader, therapist, babysitter, fortune-teller and even alarm clock on occasion. Suffice to say, we’ll do anything and everything to get you out there and get your story heard.

Leadership Team

Aimee Yoon, Co-Founder of Dotted Line Communications

Aimee Clark

Denise Welch

Jenny Davis

We solve the tough problems.

Drive impactful and quantifiable business results

Gain competitive advantage via increased share of voice, resonance of messages, and clear differentiation from the rest of the market

Drive customer acquisition and revenue with targeted campaigns that link thought leadership with customer conversion

Increase awareness among investor community to meet funding and/or acquisition goals

Attract top talent to support your growing workforce needs

Prove the efficacy of your PR program via mathematical measurement rather than anecdotal evidence

We're not afraid to roll up our sleeves to get the job done...and if that means a fair amount of dirty elbows, so be it.

Services include:

Market Segmentation & Strategy

Segment and assess the market to uncover unique, compelling storylines and craft the right messages to resonate with your audience

Media and Influencer Relations

Develop relationships with the highest-level media, analysts, influencers and other visionaries to secure compelling stories that narrate our clients’ vision

Thought Leadership

Increase industry thought leadership to help engage audiences through original content, media commentary, events and other avenues

Content Services

Develop clear, concise content – from social media posts, to case studies and whitepapers, to video – that puts your message front and center to drive lasting results