What’s the Buzz… or Not?

Aimee Yoon

Aimee Yoon

With her strategic thinking and keen media savvy, Aimee is a media relations guru and knows how to craft the angles reporters really want. Prior to co-founding Dotted Line Communications, Aimee sharpened her skills at InterActive Public Relations, a division of Porter Novelli International, Miller […]

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This week we discovered a hotly anticipated survey conducted by PR firm 1238 that revealed the “worst PR jargon” as reported by over 500 elite journalists who participated in the survey. Jargon used by PR pros is one of the well-positioned issues plaguing our industry.

We can all certainly get over-zealous in our desire to create ongoing excitement about our iconic clients when writing releases, pitches and speaking with the media or other influencers. Take a read through the list below, and if you are using any of these terms while creating deliverables for your marquee clients, perhaps you need to refer to your trusty thesaurus to reword or rephrase that write up going forward. It may help you to increase your ROI by an astonishing percentage.

Bottom line?

If you don’t use it in your every day speak, don’t use it in your client communications. It’s actually not easy to read these buzzwords.

Here are the top 20 buzzwords compiled in the survey; you can find the definitions of some of these words within the report here.

1. Issues

2. Dynamic

3. Paradigm

4. Elite

5. Hotly anticipated

6. End-user

7. Influencer

8. Evangelist

9. Deliverables

10. Icon/iconic

11. Rocketed

12. “An astonishing x per cent”

13. Marquee event/marquee client

14. Going forward

15. Ongoing

16. Optimized

17. Horizontal, vertical, etc

18. Phygital

19. SoLoMo

20. Well-positioned