Once upon a time…


…There were eight women sprinkled all over the country and they got together in a city just as loud, rambunctious and full of drive as them. It’s been a couple weeks since our DLC retreat in New York City and, now that I’m back home to reality, I wish we could go back!

So what’s a company retreat like with my bosses at the helm? I’ll give you a hint. It didn’t involve trust falls and a pop quiz on PR trivia.

Since we’re a virtual agency, we usually see each other in person when we take trips to see clients, so we don’t get as much opportunity to squeeze in some fun time. But with this trip, it was all about us. No clients, no work e-mails (well, for the most part), no pitching reporters… just good old-fashioned face time (and not the kind on your iPhone, silly goose).

We laughed, we ate, we drank, we danced, we talked, we hung out – we got to know each other. This was the first time some of our employees met each other, so it was also a nice way to match faces to voices on the other end of conference calls. Nothing compares to seeing people you work with face-to-face – it’s said that we sometimes spend more time with our coworkers than our family (and that’s true, even for virtual agencies!), so it’s all about boosting camaraderie. DLC is a very social crew – we talk on the phone, IM and e-mail all each all day, every work day. But the retreat is all about us hanging out together as a PR family and having fun.

And to put a cherry on top, it’s been tradition that co-founders Aimee and Darcy give DLCers a special gift, and the crew gives very tailored, very clever (much like all our media pitches, obvi) gifts to them. At the most recent retreats, we’ve given a mix of our take on fun media campaigns we’ve done with our clients – “media mailers” filled with specially-made cookies with images of their goofiest faces on them, a Buzzfeed-esque top 10 list of Gifs that accurately explains the intricacies of working with our bosses, a poem highlighting our leaders’ funniest blunders of the year, as well as their biggest and baddest strengths in the industry.

And what did we get in return from our fearless founders? Besides receiving a piece of beautiful, delicate jewelry that paid homage to Dotted Line Communications, we got two days full of awesome, hilarious, high calorie memories. Our bellies may still be sore from the laughs, or it might also be my pants are too tight from a few too many treats and cocktails. I can’t remember the last time I ate chips and pizza for breakfast. #DLCLife