We work with great companies
See Who

Dotted Line is a boutique firm serving innovative businesses with smart PR. We’re strategic, aggressive, nimble, creative, responsive and—most importantly—absolutely relentless.

The firm was founded in 2000 to provide companies with both senior-level guidance and execution, and that goal hasn’t changed.

We’re definitely not afraid to roll up our sleeves to get the job done…and if that means a fair amount of dirty elbows, so be it.

But a lot has changed since then. Today’s fragmented media landscape means not just relying on perfectly timed and coordinated PR launches to propel clients forward. Social media, exclusives, the over-abundance of blogs and new influencers have turned the industry from a boiler room to a labyrinth of sorts.

You’ve still gotta sell, but now we all have a lot of winding corridors to navigate as well.

It’s absolutely crucial that PR is thoughtful and well-studied but also creative and scrappy to reach and engage the right audiences.

Once upon a time it may have been about the strength of the pitch, but we know we can’t leave it up to others to tell our stories. DLC and our network of partners create rich original content—everything from videos to graphics to creative content--to help share and engage audiences on behalf of our clients.

And of course we nail all of that other (very important) PR stuff. Like how to
  • Help our clients segment the market to create the right story that will resonate
  • Create the necessary thought leadership to help engage audiences through media, events and other avenues;
  • Develop relationships with the highest-level broadcast, print and online media to secure compelling stories that narrate our clients’ vision;
  • Get clients in front of the right influencers—from celebs to tech visionaries—at the right time

We love our clients and treat them like family. Yes, that means we have served as cheerleader, therapist, fortune-teller and even alarm clock on occasion.

OKAY, ENOUGH OF ALL OF THAT. IN THREE SHORT SENTENCES, WHY DO YOU WANT TO WORK WITH DLC?

Because more people need to know about you, way more. Because your competitors are gaining on you. Because we’re different, you’ll see.

Representative Clients

SnackNation
The Daily Beast
IAC
Dictionary.com
VentureBeat
Appboy
Zulily
HowGood
feedzai
Kount
Ghostruck
Life360
Harris Interactive
United Way
Apalon
Urbanspoon
Ask.com
Callfire
Coupons
TuneGO
RedPoint Global
WhitePages
Ariosa
Chef'd
Unruly
FlipKey
Doxo