We work with great companies
Dotted Line is a boutique firm serving innovative businesses with smart PR. We’re strategic, aggressive, nimble, creative, responsive and—most importantly—absolutely relentless.
The firm was founded in 2000 to provide companies with both senior-level guidance and execution, and that goal hasn’t changed.
We’re definitely not afraid to roll up our sleeves to get the job done…and if that means a fair amount of dirty elbows, so be it.
But a lot has changed since then. Today’s fragmented media landscape means not just relying on perfectly timed and coordinated PR launches to propel clients forward. Social media, exclusives, the over-abundance of blogs and new influencers have turned the industry from a boiler room to a labyrinth of sorts.
You’ve still gotta sell, but now we all have a lot of winding corridors to navigate as well.
It’s absolutely crucial that PR is thoughtful and well-studied but also creative and scrappy to reach and engage the right audiences.
Once upon a time it may have been about the strength of the pitch, but we know we can’t leave it up to others to tell our stories. DLC and our network of partners create rich original content—everything from videos to graphics to creative content--to help share and engage audiences on behalf of our clients.
- Help our clients segment the market to create the right story that will resonate
- Create the necessary thought leadership to help engage audiences through media, events and other avenues;
- Develop relationships with the highest-level broadcast, print and online media to secure compelling stories that narrate our clients’ vision;
- Get clients in front of the right influencers—from celebs to tech visionaries—at the right time
We love our clients and treat them like family. Yes, that means we have served as cheerleader, therapist, fortune-teller and even alarm clock on occasion.