By Genesis Neumann
Measurement: The Bane and Soul of PR Existence
Measurement: The Bane and Soul of PR Existence How many impressions? How many readers? How many ACTUALLY read the article? How much interaction? Was this a successful campaign? Why? Let’s face it: measurement in the public relations and media world is undergoing a constant, never-ending […]
The Good, the Bad, and the Ugly (but Mostly the Ugly) of Social Media Gaffes
Social media has changed the way people and companies communicate. Today, companies have access to billions of potential customers and are able to actually engage in meaningful conversations, create brand ambassadors, and provide an outlet for people to provide real (and real-time) feedback about their […]
The ROI of Social Media: Is Valuation of a Like, Tweet or Pin Possible?
PR people have always been tasked with the complicated charge of proving the ROI of media relations, but as the average PR practitioner’s toolbox continues to grow, we are now trying to ascertain value in the ever-changing world of social media. As we scramble to […]