Thoughts

Measurement: The Bane and Soul of PR Existence How many impressions? How many readers? How many ACTUALLY read the article? How much interaction? Was this a successful campaign? Why? Let’s face it: measurement in the public relations and media world is undergoing a constant, never-ending […]

Social media has changed the way people and companies communicate. Today, companies have access to billions of potential customers and are able to actually engage in meaningful conversations, create brand ambassadors, and provide an outlet for people to provide real (and real-time) feedback about their […]

PR people have always been tasked with the complicated charge of proving the ROI of media relations, but as the average PR practitioner’s toolbox continues to grow, we are now trying to ascertain value in the ever-changing world of social media. As we scramble to […]