What is News?
What is News? One of the harder parts of working in PR is educating clients and managing their expectations around the PR process. We believe the number one reason PR firms get a bad rap is because they do not set realistic expectations with their […]
Measurement: The Bane and Soul of PR Existence
Measurement: The Bane and Soul of PR Existence How many impressions? How many readers? How many ACTUALLY read the article? How much interaction? Was this a successful campaign? Why? Let’s face it: measurement in the public relations and media world is undergoing a constant, never-ending […]
The 2016 Social Media Race: Yik Yak
Election season is here, and it seems like everyone and their grandmothers have tossed their names into the nomination ring. And with the parade of candidates also comes the wave of new social media tools that millennial campaign staff members nominees are quickly adopting to […]