12/31/14

2014’s Best PR Plays

It’s that time of year when we all reflect on the past and plan for the coming year. For Dotted Line, that means discussing some of the best PR campaigns and stunts that we witnessed in 2014. Here are our favorites of the year!

ALS Ice Bucket Challenge: What a great example of the power of social media. It seemed that virtually everyone was dumping buckets of ice on their heads and challenging friends – from Bill Gates to little old me. Raising awareness and $115 million is an amazing feat.

#BringBackOurGirls: While the hashtag didn’t bring back the girls that were kidnapped in Nigeria, it brought attention to the issues of unrest and injustice in Africa. Politicians and media alike paid attention to the hashtag tweeted by millions around the world. Its use has expanded beyond the girls in Nigeria, and is still being used today.

Always #LikeAGirl Campaign: As you can imagine, this office of women is all about girl power. And, maybe a few of us struggled to stay confident during puberty. So we were especially excited that this campaign brought new meaning to “like a girl” and continues to help empower girls each and every day.

The Samsung Selfie: While selfies weren’t a new thing, the Oscars took them to the next level. Full of celebrities, the selfie Ellen took was RT’d more than 2 million times before the Oscar’s was over and seen by almost 33 million. While Samsung reportedly paid millions for the spot, it did draw a lot of attention…so did the one that Red Sox player David Ortiz took with the President, but we won’t go into the details of that one.

These campaigns demonstrate that social media’s role in public relations continues to grow, and that will only continue as we move into the next year.

What were your favorite PR plays in 2014?