PR is a Different Beast Now. Period. Part Three: Technology
Originally published on PRWeek! It’s fairly safe to say that the leading catalyst for contemporary change in the PR industry has been technology and the advancement of digital media. In the last 10 to 15 years, we’ve gone from faxing press releases and compiling clip […]
PR is a Different Beast Now. Part Two: Creativity
Originally published on PR Week. As discussed in the first installment of this series, it’s not enough to understand that our jobs as PR professionals have changed – we actually have to let go of old school strategies and relationship builders that no longer work […]
theSkimm: Taking too much off the top?
Have you seen theSkimm? It’s a startup that raised $1.1 million to help busy professionals get easier access to news. Just over a year ago, roommates Carly Zakin and Danielle Weisberg decided to quit their news producer jobs at NBC to start up this business […]
PR is a Different Beast Now. Period. Part One: Time
Originally published on PR Week. Anyone working in marketing, PR, or advertising knows that things have changed dramatically in the media during the last several years. Heck, anyone reading the paper, listening to the radio, watching TV, checking Twitter, or reading a blog knows that […]