July 2012

07/25/12

Darcy Cobb

Maternity Advice for Marissa Mayer

Read Thought

07/25/12

Jennifer Conway

Creative Inspiration

Read Thought

Creative Inspiration Creativity is something I wish I had more of – sometimes it’s there, but it’s always helpful to brainstorm or pull inspiration from others. Last week, DLC had a good creative burst – on our own behalf – and we took quick action. […]

07/23/12

Darcy Cobb

She’s here!

Read Thought

Aimee and I are proud to announce the arrival of dottedlinecomm, or http://www.dottedlinecomm.com, if we use her full and proper name. DLC for short. Yes, that’s right, after a two year gestation period (where we tried to give birth, twice, but ended up putting the baby back […]

07/20/12

Stephanie Cooley

Work it, girl.

Read Thought

It was the wowza news of the day, probably of the week, or month. Google’s 20th employee, Marissa Mayer, jumped the arc and was named Yahoo!’s CEO on Tuesday. A surprising move that people seem to be warm to, at least more than the last […]

07/18/12

Denise Welch

Who REALLY gets the last word?

Read Thought

Turns out PR folks do! An article in today’s New York Times chronicles the hoops the press jump through when interviewing the president and other key politicians. If you don’t want to read the whole article, I’ll give it to you straight: politicians and their […]

07/16/12

Stephanie Cooley

WFH. The sweatpants series.

Read Thought

This morning, I woke up, threw on the standard yoga pant, t-shirt under a long sleeve (it’s usually chilly over here in Oaktown), and sneakers. And then I did my version of a daily commute – a good five mile run from my house, to […]

07/13/12

Marne Pfister

Don’t ignore your wanderlust: Unique vacation rentals are the new staycation!

Read Thought

I remember a few years ago, when economic conditions and soaring gas prices gave birth to a new buzzword when it came to planning family trips and using vacation days: “staycation.”  Instead of flying the family to Hawaii for a luxurious beach vacation or packing […]

07/11/12

Genesis Kobos

The ROI of Social Media: Is Valuation of a Like, Tweet or Pin Possible?

Read Thought

PR people have always been tasked with the complicated charge of proving the ROI of media relations, but as the average PR practitioner’s toolbox continues to grow, we are now trying to ascertain value in the ever-changing world of social media. As we scramble to […]